When compared to other forms of advertising, email marketing is extremely cost effective. Like any other form of advertising, it is only effective when done correctly and all the "rules" are followed.
At Martin Media, we operate our own email servers and employ all the tools and science to see that your email marketing campaign is effective and profitable for you.
EMAIL IS A TOP PERFORMER
Recent marketing reports from Marketing Profs and IDG Enterprise show that email marketing is still more effective than any social media or even SEO for businesses to generate leads.
Email marketing is very powerful when combining the right message with the right targets. Many companies will tell you it is the most effective marketing strategy they employ.
WE DESIGN EFFECTIVE MESSAGES
Writing an appealing and effective message is an absolute science. We have 20 years experience in advertising and copyrighting and bring all that experience to the table. We even A/B test your messages to find the most effective one before doing a total email broadcast.
We will build the graphics for your message, compose it and submit it to you for approval before testing. Upon delivery, we will give you complete statics on deliverabiliy, number of "opens" and "click throughs".
THE RIGHT DATA
You can have the most powerful message in the world but if sent to the wrong target market or the list is old and outdated, you are wasting your time.
We have a direct link to up to date, opt-in lists that are highly targetable. We can target zip code, city, county, state and demographics. We can even target by hobbies and interests.
THE RIGHT PROCESS
A successful email campaign is an arduous process that requires a lot of thought and planning. Once defined and laid out, the message must be thoroughly tested. You must test for browser and smart phone compatibility, email clients and spam scoring.
Lastly, you must measure its performance and report it to the client.
We have many years of experience running and maintaining servers. We started the company in 1998 as a web hosting company hosting thousands of websites and email for companies coast to coast.
Our email servers are state-of-the-art. We work hard to see that our IP addresses are kept in the highest reputaion standing on the internet to assure deliverability and avoid spam filters.